My Story

This is me in my studio surrounded by my hearts, greeting cards and poems. And if you come to Akureyri, be sure to visit the “Story of my Heart“ - you will be more than welcome.  

My name is Hulda. I was born in Reykjavik, Iceland on May 25, 1969 by an 18-year-old single mother. My father was 19, and their destiny was not to be together. To make a living, my mum went with me as an infant to a farm in North-east Iceland (across the country) to work as a maid. There she met a young man, a farmer who later on became my father. I grew up with my two siblings at our parents' farm out in the country. My upbringing was mostly happy until I was 13 or 14 when I began to be bullied at school. Luckily, I didn´t let that stop me from finding my way, and after high school, I went to Italy to study fashion design. I finished my diploma in 1993.

The same year after my studies in Italy, I met the father of my three children, and  we got married. Our relationship was rather stormy from the start and after a few years, he was diagnosed with bipolar disorder. After fighting for the marriage for several years, it came to an end, and we got divorced. 

These years were a huge struggle and heartbreaking for my kids and me, and I often felt hopeless. I had no money and no real education, but I did have faith in Higher Power and I remember praying every night when things got overwhelming.  Fear and anger were constant but I had to take care of my three young children.

I remember the day when I decided to listen to my heart and go to school again. In 2006, I finished my study in Graphic Design, which was my first step to independence. While in school, my husband and I divorced and I got my first job as a graphic designer. Our kids were mostly in my care because of their fathers' illness which went up and down all the time. Sadly his illness got worse which in the end led to his death just before Christmas in 2011. 

For some years I kept a diary which was a friend to me as well as a safe zone. I could write anything, and I kept writing after the divorce, grieving the life we didn´t have together as a family and trying to accept this new life. In between, I wrote  poems that were full of melancholy but also hope. In this, I found peace and joy and also healing for my heart and mind. I began to form a dream to have my own company where I could use my skills to make a living as well as spreading hope and warmth to other people. A little later I published my first six greeting cards with my favorite poems, still working as a graphic designer for a company in Akureyri. 

The disease and death of my ex-husband affected my health as well, and just three months later I got PTSD and I had to leave my job to focus on my health. I was determined to get my health back so with a lot of help I began with slow walking in nature, some meditation and yoga and I tried to push away stress. Bit by bit I gained energy and strength to start working again after several months. This helped me to understand how to take care of myself and also that this work never ends. To maintain energy and fulfillment I have to keep doing this for the rest of my life. Sometimes I manage and sometimes not. Good sleep, healthy food and exercise helps a lot and being in harmony with the people around me is necessary.

Two years later, I decided to follow my heart, I quit my job and started a business of my own with a goal to spread hope, happiness, and joy to others with my poems. And that is how it all started.

It was in 2013 when I started my business in Iceland. It is situated at my home, which used to be a small farm many years ago with cows and sheep. Actually, where I sit and design there used to be cows. They were used to heat up the house as well as for milking. Now I live here with my two daughters, Silja and Birta and a cat. My first born, Alexander has moved to Reykjavik to study. 

Mostly I work alone in my studio, but occasionally I get help from my friends or family when needed. Because I am the sole employee, I do almost everything. I design, write poems and quotes, I pack the products (which I don´t produce) and send them to customers, I am a salesperson, I make ads, and I write and answer every post and so on. And that is my choice. 

What makes me happy is when something good is growing and things are moving in the right direction. What makes me the happiest is when I am writing without thinking too much, just letting go. When I am with people I love meaningful conversations about life, choices, and feelings, I love to dance and listen to music which is a huge part of my creation. 

I believe that elves exist (Huldufólk), remember my name is Hulda. The name Hulda means “hidden," and Huldufólk means "hidden people." In Iceland, we have so many old tales about Huldufólk (hidden people and elves), which my grandmother shared with my siblings and me when she was still alive. Her name was Hulda, and actually, my other grandmothers' name was Hulda too. 

As I have said before, my goal is to spread hope and happiness around the world. Hopefully, my quotes and poems can make a difference to someone and then the world is also a bit better than before, right?

Each and every one of us is important, and each of us can influence and change for the better. And if you pass it on, hope and happiness will multiply.

If you want to know more, don´t be afraid to contact me.